Quick Custom Intelligence Appoints Fred Buro as Strategic Advisor for QCI Player
San Diego, CA – August 15, 2025 – Quick Custom Intelligence (QCI), a leader in Generative AI-powered solutions for the gaming and resort industries, is pleased to announce that Fred Buro has joined the company as a strategic advisor for QCI Player. In this role, Buro will provide guidance on the product roadmap, shape the company’s long-term strategy, and offer a forward-thinking vision for QCI Player within QCI’s rapidly expanding Data Activation business.
“Buro’s decades of successfully transforming complex business opportunities into compelling success stories are well documented,” said Andrew Cardno, CTO of QCI. “His leadership in gaming and hospitality, combined with his deep expertise in marketing innovation and customer engagement, will be crucial in accelerating QCI Player’s evolution as the most advanced integrated engagement platform in the industry.”
QCI Player is a cutting-edge platform that empowers resort casinos to deploy fully integrated, customer-facing applications. These apps seamlessly connect to a resort’s core operational systems—including hotel reservations, food and beverage outlets, parking and valet services, entertainment venues, and the casino floor—creating a unified digital experience. Guests can effortlessly book rooms, make dining reservations, access personalized offers, check parking availability, and manage loyalty rewards—all through one intuitive interface.
By leveraging QCI’s Generative AI engine, QCI Player not only integrates these systems but actively activates data across the entire property to deliver real-time, personalized guest experiences. This capability revolutionizes the way resorts interact with guests, turning data into actionable insights and unlocking new revenue opportunities at every touchpoint.
“I’m thrilled to collaborate with QCI in advancing QCI Player,” said Fred Buro. “The future of guest engagement lies in connecting every facet of the resort experience—from gaming to hospitality to entertainment—through a single, intelligent platform. QCI Player, powered by Generative AI, is set to redefine what’s possible for customer-facing resort applications.”
“Fred’s unique blend of expertise in both the operational complexities of resorts and the transformative power of data activation makes him the perfect advisor for QCI,” added Andrew Cardno. “With his guidance, we’ll continue to expand QCI Player’s integration capabilities and maximize the impact of Generative AI to deliver measurable results for our customers.”
ABOUT QCI
Quick Custom Intelligence (QCI) has pioneered the revolutionary QCI Enterprise Platform, an artificial intelligence platform that seamlessly integrates player development, marketing, and gaming operations with powerful, real-time tools designed specifically for the gaming and hospitality industries. Our advanced, highly configurable software is deployed in over 300 casino resorts across North America, Australia, New Zealand, Canada, Latin America, and Europe. The QCI AGI Platform, which manages more than $42 billion in annual gross gaming revenue, stands as a best-in-class solution, whether on-premises, hybrid, or cloud-based, enabling fully coordinated activities across all aspects of gaming or hospitality operations. QCI’s data-driven, AI-powered software propels swift, informed decision-making vital in the ever-changing casino industry, assisting casinos in optimizing resources and profits, crafting effective marketing campaigns, and enhancing customer loyalty. QCI was co-founded by Dr. Ralph Thomas and Mr. Andrew Cardno and is based in San Diego, with additional offices in Las Vegas, St. Louis, Denver, and Phoenix. Main phone number: (858) 299.5715. Visit us at www.quickcustomintelligence.com.
ABOUT Andrew Cardno
Andrew Cardno is a distinguished figure in the realm of artificial intelligence and data plumbing. With over two decades spearheading private Ph.D. and master’s level research teams, his expertise has made significant waves in data tooling. Andrew’s innate ability to innovate has led him to devise numerous pioneering visualization methods. Of these, the most notable is the deep zoom image format, a groundbreaking innovation that has since become a cornerstone in the majority of today’s mapping tools. His leadership acumen has earned him two coveted Smithsonian Laureates, and teams under his mentorship have clinched 40 industry awards, including three pivotal gaming industry transformation awards. Together with Dr. Ralph Thomas, the duo co-founded Quick Custom Intelligence, amplifying their collaborative innovative capacities. A testament to his inventive prowess, Andrew boasts over 150 patent applications. Across various industries—be it telecommunications with Telstra Australia, retail with giants like Walmart and Best Buy, or the medical sector with esteemed institutions like City Of Hope and UCSD—Andrew’s impact is deeply felt. He has enriched the literature with insights, co-authoring eight influential books with Dr. Thomas and contributing to over 100 industry publications. An advocate for community and diversity, Andrew’s work has touched over 100 Native American Tribal Resorts, underscoring his expansive and inclusive professional endeavors.
