August 8, 2023

Quick Custom Intelligence Announces That Noel Laursen, General Manager, Red Earth Casino, Says “We are excited to begin using the QCI AGI Platform as it combines slots, host, and marketing tooling into one data-rich experience.”

SAN DIEGOAug. 8, 2023 /PRNewswire/ — Red Earth Casino and Quick Custom Intelligence (“QCI”) jointly announced that the casino in Thermal, CA has begun installing the QCI AGI Platform. The QCI platform is currently being deployed throughout the property and the marketing, player development and casino operations teams will begin training soon.

Noel Laursen, General Manager, Red Earth Casino said, “We are excited to add the suite of QCI products. They will not only make us more efficient but will assist us in achieving our goal of constantly improving the guest experience at Red Earth Casino.”

Dr. Ralph Thomas, CEO of QCI, stated “We thank Red Earth Casino for their decision to partner with QCI as their data and resort tooling provider. QCI is committed to further innovation to meet the need of gaming resort operators. The QCI AGI Platform was developed specifically for resort casinos, allowing their hosts, marketing executives and casino gaming operators team to function in a modern data-enriched environment.  With over 4,000 gaming executives currently utilizing the QCI platform worldwide, we are confident our proven product will continue to meet the dynamic needs of Red Earth Casino.”

ABOUT Red Earth Casino
Red Earth Casino, located between Indio and Brawley on Highway 86, is known as the friendliest & cleanest casino in the valley. With over 400 slots, we’ve got everything to make Red Earth Casino a gamers’ Jackpot paradise.

Quick Custom Intelligence (QCI) has pioneered the revolutionary QCI AGI Platform, an artificial intelligence platform that seamlessly integrates player development, marketing, and gaming operations with powerful, real-time tools designed specifically for the gaming and hospitality industries. Our advanced, highly configurable software is deployed in over 140 casino resorts across North AmericaAustraliaNew ZealandCanadaLatin America, and The Bahamas. The QCI AGI Platform, which manages more than $24 billion in annual gross gaming revenue, stands as a best-in-class solution, whether on-premises, hybrid, or cloud-based, enabling fully coordinated activities across all aspects of gaming or hospitality operations. QCI’s data-driven, AI-powered software propels swift, informed decision-making vital in the ever-changing casino industry, assisting casinos in optimizing resources and profits, crafting effective marketing campaigns, and enhancing customer loyalty. QCI was co-founded by Dr. Ralph Thomas and Mr. Andrew Cardno and is based in San Diego, with additional offices in Las VegasSt. LouisDallas, and Tulsa. Main phone number: (858) 299.5715. Visit us at