September 14, 2021

Hard Rock Hotel & Casino Sacramento at Fire Mountain Selects Quick Custom Intelligence’s Host Platform

Hard Rock Hotel & Casino Sacramento and Quick Custom Intelligence (“QCI”) jointly announced that the casino in Sacramento, CA, will be migrating to the QCI Platform. The Platform has recently been deployed throughout the property, and the player development team is actively utilizing the new tool.

“Rarely do operators have the opportunity to actually develop the software they use to manage their business. With QCI, we have the luxury of driving the development of the product, which enables us to customize functionality that exactly fits our needs. The QCI team’s commitment to meet on a weekly basis and deliver upgrades every six weeks separates them from any other software provider. With QCI, you are not forced to compromise on functionality. They provide us with the tools we need to identify our soft spots and drive business,” said John Kirk, Vice President of Player Development for Hard Rock Hotel & Casino Sacramento.

CEO of QCI, Dr. Ralph Thomas stated that “Hard Rock Hotel & Casino Sacramento’s decision to select our Host Platform shows the importance of continually enhancing our product to assist our customers in driving revenue. It’s a true testament to the importance of working with our customers on a weekly basis to collaboratively build powerful and effective tools for the player development team. With over 1,200 sites and 1,500 users of the QCI Unified Gaming Platform worldwide, we are confident our proven product will continue to meet the dynamic needs of Hard Rock Hotel & Casino Sacramento.”

ABOUT Hard Rock Hotel & Casino Sacramento at Fire Mountain

Hard Rock Hotel & Casino Sacramento at Fire Mountain features the latest in live music and entertainment, hospitality, world-class gaming and exceptional cuisine. The property is Hard Rock’s first Vegas-style casino in California and offers a hotel with multiple suite options, a large gaming facility with more than 1,500 slot machine and 57 table game positions, along with an outdoor pool and deck area, large meeting space and five unparalleled restaurants. The property includes signature brand amenities like the Sound of Your Stay® in-room music program, a Rock Shop® and a Body Rock® fitness center. Additionally, the project marks a historic partnership between two Native American Tribes – The Seminole Tribe of Florida, owners of Hard Rock International, and Enterprise Rancheria. Owners of the Hard Rock Hotel & Casino Sacramento at Fire Mountain property, the Estom Yumeka Maidu Tribe of the Enterprise Rancheria is a sovereign Native American Nation offering diverse tribal government services and programs that improve the quality of life for its some 1,000 tribal citizens and surrounding communities in Northern California. For more information on Hard Rock Hotel & Casino Sacramento at Fire Mountain, visit


The QCI Platform aligns player development, marketing and gaming with powerful real-time operational tools developed for the gaming and hospitality industries. QCI has installed their ground-breaking, highly configured software in over 1,200 locations across four continents. QCI products provide tooling for gaming operators managing over $8 billion in annual gross gaming revenue, these products are built on the QCI Platform, a best-in-class on-premises, hybrid or cloud-based technology that enables fully coordinated activities across gaming or hospitality operations. This data-driven software allows for quick, informed decisions in the ever-changing world of the casino industry and assists casinos in their efforts to optimize resources and profits, manage marketing campaigns and increase customer loyalty. QCI was founded by Dr. Ralph Thomas and Mr. Andrew Cardno.  Based in San Diego, QCI also has offices in Las Vegas, St. Louis, Dallas & Phoenix. Main phone number: (858) 299.5715

Source: Quick Custom Intelligence