July 13, 2022

Deana Scott, CEO of Raving, “Casino Operators are in for a thrill to have Lynette O’Connell talk about 360-degree Loyalty Strategy, Fundamentals for Player Development and Designing a Host Comping Strategy at the Casino Marketing & Technology Conference.”

SAN DIEGO, July 13, 2022 /PRNewswire/ — Raving Consulting announced that industry expert Lynette O’Connell, VP of Customer Success at Quick Custom Intelligence will be discussing Loyalty 360 Strategy and Fundamentals at the Casino Marketing & Technology Conference. The conference will be held at the South Point Casino Hotel & Spa in Las Vegas, July 12th -14th 2022.

Deana Scott, CEO of Raving, said, “Not only are we thrilled to be bringing back an event that has informed and motivated thousands of operators since 2003, we are pleased to welcome Lynette O’Connell. She will be discussing how basic blocking and tackling of a host’s everyday life is shaped by the ability to understand data through a sales lens, designing a host comping investment strategy including tying a host’s behavior to EBITDA and the importance of data analytics in the gaming space yielding a 360-degree view of a guest’s complete value and their overall worth.”

Dr. Ralph Thomas, CEO & Co-Founder of QCI said, “The Casino Marketing & Technology Conference is the industry event for casino marketers to meet and collaborate, develop ideas and share best practices. The learnings shared at the CMTC provide an invaluable toolset for developing effective marketing plans in this volatile marketplace.


Raving was founded in 1998 and is a Native-owned, women-managed organization. For over two decades, Raving has partnered with over 152 Tribal Nations and enterprises and 71 commercial properties along with First Nations throughout Canada and internationally in Europe and Asia. From years on the casino floor, we understand all aspects of your gaming and resort operations and the challenges and sticky situations gaming executives face. We pride ourselves on building custom programs tailored to your needs, utilizing evidence-based methodologies to identify the root cause and create lasting solutions.

Our team of over 20 strategic partners, all experienced gaming and hospitality professionals, support Tribal organizations and commercial casinos worldwide in strategically improving their overall operations. Raving produces several events and publications including Raving Host and Player Development Conference; Raving NEXT: Indian Gaming Analytics and Marketing Conference; Casino Marketing and Technology Conference; Tribal Gaming & Hospitality Magazine. Visit www.betravingknows.com to subscribe to our publications.


The QCI Platform aligns player development, marketing and gaming with powerful real-time operational tools developed for the gaming and hospitality industries. QCI has installed their ground-breaking, highly configured software in 55 casino resorts in North America and in over 3,000 sites worldwide. QCI products provide tooling for gaming operators managing over $20 billion in annual gross gaming revenue, these products are built on the QCI Platform, a best-in-class on-premise, hybrid or cloud-based technology that enables fully coordinated activities across gaming or hospitality operations. This data-driven software allows for quick, informed decisions in the ever-changing world of the casino industry and assists casinos in their efforts to optimize resources and profits, manage marketing campaigns and increase customer loyalty.  QCI was founded by Dr. Ralph Thomas and Mr. Andrew Cardno. Based in San Diego, QCI also has offices in Las Vegas, St. Louis, Dallas & Phoenix. www.QuickCustomIntelligence.com