July 6, 2021

Colusa Casino Resort Switches to Quick Custom Intelligence’s Slot Platform

Colusa Casino Resort and Quick Custom Intelligence (“QCI”) jointly announced that the QCI Slot platform has been selected by their casino in Colusa California. The platform has been deployed, and their casino operations team is actively using the tool to optimize their floor.  Additionally, QCI’s new contour mapping slot floor visualization tool, QCI Views, has unlocked a whole new understanding of the complex dynamics involved in profitably yielding a modern gaming floor.

“After years of searching, I have finally found a slot analytics tool that provides the perfect combination of ease-of-use and functionality,” said Doyle Smotherman, Director of Slot Operations for Colusa Casino Resort. Mr. Smotherman went on to say that “QCI Slots has changed the way we optimize our gaming floor, providing actionable data with just the click of a button. Between the multiple-metric contour mapping of our gaming floor and the fully customizable data extraction capabilities, we have direct access to the data needed to drive our revenue.”

We were honored that the Colusa Casino Resort chose to switch to the QCI Slot platform and are excited to hear of the immediate benefits and impact their casino operations team is realizing from our modern slot yield management platform,” commented Dr. Ralph Thomas, CEO of QCI.  Dr. Thomas went on to state that “being selected to assist with the optimization of their casino floor demonstrates the importance of providing effective slot analytics tools, allowing casinos to adjust product mix without impacting revenues or customer service.”

ABOUT Colusa Casino Resort

For over 30 years, Colusa Casino Resort has Invited Northern California to Experience the Difference. Just a short drive up I-5, Colusa Casino Resort continues to be Sacramento and the Bay Area’s preferred gaming, entertainment, and getaway destination. Showcasing over 1,200 slot machines, a wide variety of table games, and the highest Bingo payouts around, we have the games and prizes to entertain them all. Featuring signature dishes prepared by award-winning chefs, a luxurious hotel, and exclusive Outdoor Adventures. We are truly a unique destination.


The QCI Platform aligns player development, marketing and gaming with powerful real-time operational tools developed for the gaming and hospitality industries. QCI has installed their ground-breaking, highly configured software in over 1,000 locations across four continents. QCI products provide tooling for gaming operators managing over $8 billion in annual gross gaming revenue, these products are built on the QCI Platform, a best-in-class on-premises, hybrid or cloud-based technology that enables fully coordinated activities across gaming or hospitality operations. This data-driven software allows for quick, informed decisions in the ever-changing world of the casino industry and assists casinos in their efforts to optimize resources and profits, manage marketing campaigns and increase customer loyalty. QCI was founded by Dr. Ralph Thomas and Mr. Andrew Cardno.  Based in San Diego, QCI also has offices in Las Vegas, St. Louis, Dallas & Phoenix. Main phone number: (858) 299.5715 www.QuickCustomIntelligence.com.

Source: Quick Custom Intelligence