The Fun Economy
Where connection, creativity and intelligence define how the world enjoys time well spent.
The Fun Economy is the global movement transforming how people experience entertainment.
It encompasses the full spectrum of gaming, hospitality, resorts, retail, sports, restaurants, live events, and immersive experiences—all converging into one interconnected marketplace fueled by data, emotion, and creativity.
Today, fun is no longer an isolated moment. It’s a connected journey—from the first reservation to the last interaction on property, every touchpoint becomes part of a larger story.
Understanding this story is the future competitive advantage.
A $13 Trillion Global Shift
Across the world, people are investing more of their time, attention and spending into meaningful experiences.
Boundaries are blurring between gaming, hospitality, retail, and entertainment with heightened expectations for personalization and recognition.
Real-time engagement is the new standard with data and technology powering emotional connection.
This is not a trend — it’s an economic and cultural transformation.
Concerts & Sporting Events
Shape Live Human Energy into Lasting Connection
Concerts and sporting events are the heartbeat of the Fun Economy — moments of shared excitement where strangers become a crowd and experiences become memories.
QCI brings intelligence to these live environments by unifying ticketing data, onsite behavior, concessions, retail, loyalty participation, and post-event engagement into one real-time narrative. This allows operators to personalize the fan journey before, during, and after the event, strengthening emotional connection and extending the experience beyond the final encore or whistle.
With QCI, an event becomes an opportunity to shape live human energy into long-lasting human connection.
Retail
Elevate a Purchase into an Experience.
Retail in the Fun Economy is more than buying and selling — it’s the art of creating memorable, connected moments.
With QCI, operators gain a unified view of shopper behavior across loyalty, spend, movement, and on-property interactions, allowing them to understand intent in real time.
This intelligence transforms retail from a transactional touchpoint into an immersive experience, enabling personalized offers, smarter service, and meaningful engagement that increases satisfaction, spend, and long-term loyalty.
Dining
Turn a Meal into a Moment
Dining sits at the heart of the Fun Economy — a place where guests slow down, connect, and create memories.
QCI elevates these moments by unifying reservation data, visit patterns, spend behavior, and on-property activity into a single, real-time view of the guest. This intelligence empowers operators to anticipate needs, personalize service, and design dining experiences that feel thoughtful and intentional.
From high-touch hospitality to operational efficiency, QCI helps transform every meal into a meaningful moment that drives satisfaction, repeat visits, and long-term loyalty.
Casino Resorts
Where Gaming, Hospitality and Intelligence Come Together.
Casino resorts are more than gaming destinations — they are fully integrated entertainment ecosystems where guests expect seamless experiences across play, dining, hotel, retail, and events. QCI empowers casino resorts with a unified intelligence layer that connects every touchpoint, from slot performance and player behavior to hotel preferences, restaurant activity, service interactions, and resort-wide engagement.
QCI in Action: Ft. Worth Stockyards
Iconic places transform into intelligent, connected experiences.
The Fort Worth Stockyards shows what happens when a legendary destination steps boldly into the Fun Economy. Here, history, shopping, dining, and live entertainment already draw millions — but with QCI Customer™ powering the experience, the Stockyards becomes something more: a fully connected, data-driven ecosystem that understands and engages every visitor.
Guests receive smarter wayfinding, timely offers, and curated recommendations. Operators gain real-time intelligence to elevate events, drive foot traffic, and create unforgettable moments of connection.
The result? A destination that doesn’t just attract crowds — it activates them.
I enjoy seeing who our visitors are, how they engage with the property, and what they’re interested in. The deep reporting aspects of the App give us a new level of visibility that we’ve never had before – and it’s already helping us make smarter marketing and operational decisions.
We are excited about the opportunities that QCI Customer gives us. The quantity of real-time data available is impressive and allows us to share key metrics quickly and confidently with our marketing partners.
~ Ethan Cartwright, VP of Marketing for the Stockyards
