The Math that Gaming Made
“The Math That Gaming Made” is a thought-provoking resource for anyone in the gaming industry who interacts with customers – and that means everyone. Decisively informative, The Math that Gaming Made is a great resource for the gaming industry about data and math, and how to use them correctly to make money.
The gaming industry is unique because math model-based experiences are sold to customers who then choose how much they would like to pay for this experience. This creates a specific set of math problems where the normal rules of economics don’t apply. The Math that Gaming Made helps readers understand these unique analytical challenges and intertwines the probability-based value of customers with what they perceive as additional entertainment value.
Other Books
The Math That Gaming Made, Again: Marketing, Player Development, Analytics & Security in Gaming
About the Authors
Andrew Cardno 
Andrew Cardno is an established thought leader in visual analytics with over 25 years of experience in the field. He has led private Ph.D. and master’s level research teams in visualization/development for over 20 years; this leadership won Andrew two Smithsonian Laureates and more than 50 innovation awards. In addition, he is an inventor with over 60 granted patents, has published over 100 industry and academic articles, and is coauthor of four books on applied analytics.
Dr. Ralph Thomas
Dr. Ralph Thomas is a product visionary in applied analytics and the founder of two companies that deliver solutions in casino gaming, education, and adult learning. As a gaming industry veteran, Dr. Thomas has substantial experience implementing analytics into single and multi-property gaming companies to drive tangible and measurable gains to the bottom line and has built business intelligence tools for multibillion-dollar casinos. Dr. Thomas is co-author of four books and over 80 articles on applied analytics and data science in gaming, an inventor on dozens of patents, and understands gaming from raw data up through casino operations, giving him a unique, 360-degree view of the industry.