PURPOSE

The Sr. Marketing Strategist is an expert in database marketing in the gaming industry and has deep and specific skills around the segmentation and building of a complete end to end marketing program for a casino in North America. You will be responsible for assisting our customers with designing, building, executing and analysing marketing campaigns within the QCI Marketing tool.

 

PRINCIPAL ACCOUNTABILITIES

• Building direct marketing segmentation grids
• Creating offers and offer codes
• Building A/B testing programs and measuring the outcomes
• You are intimately aware of the complexities of a complete database marketing program and how important it is to not make mistakes in offer value or quantity
• You are familiar with one or more of the following gaming systems: Oasis, IGT, Konami, CMP or ACSC
• Maintain integrity of the database including, but not limited to, customer account maintenance and file maintenance pertaining to selection criteria and duplicate accounts
• Create and validate queries written against the various databases and provide reports that can be utilized by the operating departments
• Maintain player tracking systems and data retrieval process for direct mail programs
• Assist customers with planning, developing and implementing strategies for targeted marketing campaigns and analysis within in the QCI Marketing tool
• Analyze pertinent information and present findings with a recommendation for improvement
• Record and analyze data to evaluate the effectiveness of marketing programs
• Assist customers with creating ad-hoc reporting for the operating departments utilizing the QCI product
• Analyze data and produce clean files
• Assist in report writing/modification
• Assist customers with measuring and interpreting data to include customer profiling and behavior across customer lifecycle
• Perform other duties as assigned

 

QUALIFICATIONS

• Six years of experience in database marketing with a major Casino Gaming or Resort environment in the database marketing department.
• Working knowledge of Microsoft Applications
• Knowledge of SQL scripts or MS Access or even advanced excel spreadsheets
• Must be EXTREMELY detailed, organized and deadline oriented
• Maintain confidentiality of all information
• Working knowledge of Database Marketing industry trends and standards
• Working knowledge with A/B testing and optimization and various data models

 

PERSONAL SKILLS & KEY COMPETENCIES

• Must be very customer focused
• Adept at establishing partnerships, building and maintaining trusting relationships
• Self-starter with a strong sense of urgency in tackling challenges
• High level of professionalism
• Ability to work calmly in difficult, high-pressure, and high-stress situations
• Embraces and demonstrates commitment to continuous improvement and personal development as a role model for other team members.